China Import and Export Fair will be held soon

The 127th Canton Fair, which will be held online in the middle and late June, will present three interactive sections, which will integrate the display of docking, negotiation and trading.

One is to establish an online display docking platform. This exhibition will promote all 25,000 Canton Fair exhibitors to go online for display, and will be divided into export exhibitions and import exhibitions according to the original physical exhibition settings familiar to everyone, and corresponding exhibition areas will be established respectively. Among them, the export exhibition will be divided into 16 categories of commodities according to electronic appliances, daily consumer goods, textiles and clothing, medicine and health care, and 50 exhibition areas will be set up; the import exhibition will set up 6 major themes such as electronic appliances, building materials and hardware. online. The exhibition will optimize the query system, improve the search function in multiple languages, and facilitate buyers to find exhibitors and exhibits. Through technical means, focus on promoting Chinese brand enterprises and commodities. At the same time, strengthen supply and purchase matching services, hold special online matching activities, increase online matching efforts, and enhance the effectiveness of organizing exhibitions.

The second is the establishment of a cross-border e-commerce zone. The exhibition will hold an event with the theme of "Synchronous Canton Fair, Global Business Opportunities". Through the establishment of exchange links, according to the unified name and image developed by the Canton Fair, online business activities will be carried out at a unified time, mainly including two parts: one is the establishment of cross-border E-commerce comprehensive test zone topic, publicize the work of each comprehensive test zone and recommend a batch of cross-border e-commerce brand enterprises. The second is to select a batch of cross-border e-commerce platforms to highlight the characteristics of the "business-to-business" trade show. It mainly cooperates with the B2B platform, and at the same time takes into account part of the B2C platform, and encourages the platform to organize various enterprises that meet the quality standards to participate in this Canton Fair and expand the scope of beneficiary enterprises. The third is to provide live marketing services. The exhibition will establish online live broadcast columns and links, and set up a 10×24 hour online live broadcast room for each exhibitor. This live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online, but also promote and promote a large number of merchants through online live broadcast. Before the exhibition, the Canton Fair will conduct special training for enterprises to enhance their live broadcast sales capabilities. In addition, our platform will also provide functions such as lookback on demand, video upload, interactive communication, sharing, etc., to enrich the performance of the exhibition.
The exhibition will actively mobilize all parties to enhance the level of technology, expand the scope of benefiting enterprises, improve supporting services, enhance the online experience of the majority of enterprises and customers, and strive to hold a special period, special significance, special measures, and particularly exciting "Online Canton Fair" . Everyone is welcome to pay attention.